The terms behind the score.

AI crawler access is whether a website's robots.txt directives and rendering pipeline actually let known AI crawlers read the pages they need in order to describe the business in an answer. If those crawlers are silently blocked, it creates a hard ceiling on visibility in AI-generated answers regardless of content quality.

Answer engine optimization (AEO) is the practice of structuring a website's content and technical signals so that AI-powered answer engines — like ChatGPT, Perplexity, and Google AI Overviews — can accurately read, understand, and cite the business when a user asks a relevant question. It depends on crawlability, structured data, and clean, unambiguous content.

Booking friction is any point in a website's scheduling or contact path that makes it harder than necessary for a ready-to-buy visitor to book, call, or schedule. It is one of the eight dimensions Revvye scores on every scan.

A conversion path is the sequence of steps a visitor follows on a public website to complete the action a business actually wants — booking a job, scheduling a consultation, or completing checkout. Revvye evaluates whether each step in that path is visible, functional, and appropriately sized for how ready the visitor is to act.

Crawlability is whether a page can actually be fetched and read by a crawler at all — including both traditional search engine bots and AI crawlers — without being blocked by robots.txt, authentication walls, or a rendering pipeline that only delivers content after client-side JavaScript executes. It is a precondition for both search ranking and AI-answer citation.

The dominant leak is the single most common revenue-losing pattern Revvye observes within a specific industry vertical — for example, a broken mobile booking path for home services, or a disconnected provider-and-booking story for clinics. It describes the pattern most likely to be present, not a guarantee about any individual site.

Follow-up readiness is one of Revvye's eight scored dimensions, measuring whether a business's public site sets a clear, visible expectation for what happens after a visitor submits an inquiry, form, or booking request — including confirmation pages and stated response times.

Generative engine optimization (GEO) is the broader discipline of making a business's content and public-page signals legible to generative AI systems in general — not just answer engines, but any large language model that might describe, summarize, or recommend the business. It overlaps heavily with AEO but is the wider umbrella term.

Local visibility is one of Revvye's eight scored dimensions, measuring whether a business's public-facing local signals — NAP consistency, service-area copy, and local structured data — are accurate and complete enough for both customers and search engines to find and trust the business in its market.

NAP consistency means a business's name, address, and phone number match exactly across its website, local business profiles, and directory citations. Inconsistent NAP data is a local-visibility and trust problem Revvye checks directly on every scan.

A revenue leak is a specific, evidenced failure on a business's public website that causes an already-interested visitor to abandon before booking, calling, or buying. Revvye's scan exists to find and rank these leaks by dollar impact, not to audit search rankings.

The revenue-capture score is Revvye's single 0-100 number summarizing how well a business's public website converts an already-interested visitor into a booking, call, or sale. It is not an SEO score — it weights findings by dollar impact, so a broken checkout or booking path outweighs a thin meta tag.

The rule taxonomy is the complete, published set of named checks Revvye's scanner runs against a public website, each mapped to a category, a source file, and the exact evidence pattern that triggers it. Revvye publishes this taxonomy in the open rather than keeping its scoring logic opaque.

A severity rating is the label Revvye assigns to each finding — Critical, High, Medium, or Healthy — that determines fix order independent of the overall score. Critical means the money path is broken right now; Healthy means no action is needed.

Structured data (schema markup) is machine-readable code embedded in a webpage — typically JSON-LD — that explicitly tells search engines and AI crawlers what a business, service, or piece of content is. Revvye checks whether required structured data exists and whether its required properties are complete.

A trust signal is any public-page element — reviews, credentials, provider bios, consistent contact information — that lets a stranger believe a business before they book or buy. Revvye checks not just whether trust signals exist, but whether they cover the specific services or providers a visitor is actually researching.