Booking Friction

Booking friction covers the gap between a visitor deciding they want to act and actually completing that action — the click-to-booked-job gap, in Revvye's own framing. Common patterns include a booking CTA that doesn't render above the fold on a real mobile viewport, an off-site scheduler embed that fails on a hard reload from a different network, a booking link buried in navigation instead of on the service page where the decision happens, or a confirmation step that leads to a page that doesn't exist.

Revvye checks booking friction by actually loading the public page in a real browser and testing whether the booking or call CTA renders where a customer would expect it, whether the scheduler survives a reload, and whether the confirmation path resolves. This is deliberately more rigorous than a static content check, because booking friction is often invisible in a screenshot and only shows up when a real user tries to complete the flow.

Booking friction is the dominant leak pattern Revvye names specifically for home and local service businesses, where the booking and trust path being broken on mobile is described as "usually the biggest single dollar-recoverable leak in this vertical." It also applies broadly across hospitality, fitness studios, restaurants, and any business where a visitor's next step is scheduling rather than an immediate purchase.