Trust Signal
A trust signal is any public-page element — reviews, credentials, provider bios, consistent contact information — that lets a stranger believe a business before they book or buy. Revvye checks not just whether trust signals exist, but whether they cover the specific services or providers a visitor is actually researching.
Trust signals include customer reviews, provider or team credentials, licensing and certification marks, case studies or sample work, and consistent business information across the website and directory listings. Revvye's checks go beyond simple presence: a reviews block that only appears on the homepage and never on the service pages where the booking decision happens is a trust-signal gap, even though reviews technically exist on the site.
Revvye treats trust-signal coverage as "a coverage problem, not a count problem" — what matters is whether reviews and credentials mention the specific treatments, providers, services, or outcomes a prospective customer is researching, not the raw star rating or review count. A clinic with hundreds of five-star reviews that never name a treatment, condition, or provider fails this check even though the volume looks strong.
Trust signals are one of Revvye's eight scored dimensions, and they interact directly with structured data: provider, organization, and service schema markup is how a machine (search engine or AI crawler) connects the credentials, the team page, and the service page into one coherent trust story, rather than three disconnected fragments.
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