Conversion Path

A conversion path is only as strong as its weakest step, and Revvye's scan is built around finding exactly where a specific path breaks rather than scoring generic "conversion rate optimization" best practices. For a home service business, the conversion path is typically: land on a service page, see proof the business serves the visitor's area, find the booking or call CTA above the fold on mobile, and complete a scheduler that survives a real page reload. For a professional services firm, the conversion path often needs an intermediate step — a smaller commitment like a download or short consultation — before asking for a full sales call, because "the public site asks for a meeting before it earns one" is the dominant leak pattern in that vertical.

Revvye checks conversion paths by loading real pages in a real browser and testing whether each step actually works: does the CTA render where expected, does the form submission return a confirmation, does the scheduler embed survive a hard reload from a different network. This is deliberately different from a static audit, since many conversion-path failures (a scheduler that silently fails, a form that submits into nothing) are invisible without actually attempting the flow.

Conversion path quality is distributed across several of Revvye's eight scored dimensions — booking friction, CTA clarity, and follow-up readiness together describe whether a visitor can start, complete, and be followed up with after attempting to convert.