Hotel commercial consulting.
Commercial consulting for independent owners, GMs and group teams facing a launch, repositioning or fragmented suppliers. We review marketing, distribution and direct-booking data, then set priorities, responsibilities and a delivery plan with a working review cadence. Measures agreed upfront: direct-booking mix, acquisition cost, net revenue and repeat stays.
Who it’s for
Independent owners, GMs and group teams facing a launch, repositioning, fragmented suppliers or an unclear growth agenda.
Scope
Commercial diagnosis
Review goals, source markets, the channel mix, existing suppliers and the available booking and guest data.
Priorities and operating plan
Identify the decisions that matter, sequence initiatives and assign dependencies, owners and approval points.
Working review cadence
Set a reporting and decision rhythm that connects marketing actions to booking, retention and property operating realities.
Before we begin
Share the commercial priorities, current channels, booking data and relevant financial information.
Measurement
Agree measures such as direct-booking mix, acquisition cost, net revenue and repeat stays, alongside implementation milestones.
Fees & booking
Consulting is scoped per assignment: the proposal sets the diagnostic questions, deliverables and a fixed fee before work begins. Follow-on implementation is quoted separately once priorities are agreed.
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