NAP Consistency

NAP stands for Name, Address, Phone — the three identifying details that local search engines and directory platforms use to confirm that a business profile, a website, and a citation all refer to the same real business. When these details disagree (a different suite number, an abbreviated vs. spelled-out street type, a disconnected phone number), it creates both a trust problem for human visitors and a local-visibility problem for search and map ranking systems that rely on NAP matching to validate a business's identity.

Revvye checks whether the local profile, the website, and directory citations agree on NAP, hours, and service area as part of its local-visibility dimension. This check sits alongside — and is closely related to — structured data checks, since LocalBusiness schema markup is where NAP data is machine-readably declared; a LocalBusiness schema block that's missing or disagrees with the visible page text is a common way NAP inconsistency shows up in a scan.

NAP consistency matters most for businesses with a physical location or a defined service area — home and local service businesses, clinics, restaurants, and studios — where a customer or a crawler needs to trust that the phone number they're about to call actually reaches the business whose reviews and hours they just read.