Severity Rating

Revvye's severity scale has four tiers. Critical means the money path — booking, checkout, or contact — is broken now and actively costing conversions. High means the site is quietly bleeding bookings or trust without an outright failure, such as a review surface that never mentions the services being sold. Medium means the finding is worth fixing but is not an emergency. Healthy means that dimension is holding up and needs no action.

Severity is deliberately separate from the raw 0-100 revenue-capture score, because a site can post a middling overall score while still carrying one critical, unaddressed leak that outweighs everything else in dollar terms. The severity scale is what tells an operator which finding to act on first — Revvye's scoring model explicitly weights fix order by revenue impact, so a broken checkout outranks a thin meta tag regardless of how many lower-severity issues also appear in the report.

Every finding's severity traces to the same rule chain as its score contribution: a named rule in the public taxonomy, the evidence found on the page, and the resulting fix-order placement. This keeps severity assignment inspectable rather than a black-box judgment call.