What to audit before paying for AI search visibility or GEO services

Start with indexability and public-page truth

AI visibility work cannot compensate for pages that crawlers cannot reach, offers that are not clearly described, or entities that are inconsistent across the public web. The first audit should verify crawl access, canonical pages, organization identity, service scope, and the pages that answer a buyer's real questions.

Google's current guidance for AI features points back to the same people-first content and technical foundations used by core Search. That makes a clean technical baseline more valuable than a separate layer of content written only for AI systems.

Inspect whether the site can answer the buying questions

A strong service page should state who the service is for, what problem it solves, what is included, what is excluded, how the work proceeds, and what the next step is. Those statements help buyers first. They also create self-contained passages that answer engines can quote without guessing at the business model.

Measure prompts, citations, and source movement—not promises

No consultant can guarantee that a specific answer engine will cite a page. A defensible program defines a prompt set, records the sources and mentions returned, separates owned citations from third-party mentions, and watches movement over time. It should also disclose the platforms checked, the date of the observation, and where the data is incomplete.

Questions to ask before buying GEO or AEO work

Ask what will be changed on the site, which public questions the work is meant to answer, how source quality is reviewed, how prompt coverage is selected, and how results will be documented. Be cautious if the answer depends on hidden publishing volume, unverifiable citation guarantees, or a proprietary score with no visible evidence trail.

Where Revvye fits

Revvye begins with public evidence: crawl access, structured data, service clarity, trust, and AI-readable entity signals. The scan does not reveal private rankings or guarantee citations. It identifies the observable gaps, then the monitoring layer can track a defined set of prompts when a business chooses to configure it.