Start with the guest and the property
Name the hotel or collection, the source markets you want to reach and the experience the work must show. A city business hotel and a resort villa ask for different people and different days. If several properties are involved, say which ones can actually host a shoot.
Write the market list in plain language
List the countries or cities where the assets will run and whether talent must travel. REVVYE reviews hospitality briefs for Asia, Europe and the United States. A campaign that will only run in one country should say so; a three-region flight needs usage and travel spelled out before names are discussed.
Keep engine work off the talent contract unless it belongs there
Direct-booking measurement, Hotel Ads and website fixes are separate scopes. They can be discussed as project work, but they are not a substitute for a talent brief. Mixing them in one sentence makes both jobs harder to price and review.
Agree the clock and the currency
Include stay dates, shoot dates, publication windows and a working time zone for approvals. State the planning budget and currency. Accommodation, fees, usage and paid amplification should be visible as separate parts of the conversation.
Choose a measure that matches the hire
Commissioned photography is reviewed against the asset list. A creator assignment is reviewed against the agreed posts, audience context and any booking links you set up. Do not treat platform-reported reach as incremental revenue.
The working checklist
- Property, guest audience and markets.
- Travel, dates and time zone.
- Assets, stay and posts separated.
- Budget currency and usage term.
- A review method that matches the role.
Sources and further reading
Sources support the external guidance cited above; the planning approach is this company’s editorial perspective.