Hotel SEO & local search.
Hotel SEO and local discovery for properties with inaccurate listings, weak destination relevance or a migration needing search continuity. We audit crawlability, property facts and local profiles, map guest questions to substantive pages, then implement metadata, structured data and a stewardship process. Reported separately for branded and non-branded search.
Who it’s for
Hotels with inaccurate property information, weak destination relevance or a website migration that needs careful search continuity.
Scope
Property discovery audit
Review crawlability, property facts, local listings, Google Business Profile access and the consistency of guest-facing information.
Search and content plan
Map useful room, destination and experience questions to substantive pages. Prioritize verified facts over repetitive location keywords.
Implementation and stewardship
Fix agreed metadata, internal links and structured data; update authorized profiles and establish a process for keeping details current.
Before we begin
Share verified property information, target markets, website data and authorized Business Profile access.
Measurement
Review relevant search traffic, profile interactions and attributable bookings. Report branded and non-branded searches separately.
Fees & booking
Discovery work is scoped per property: the proposal sets the audit scope, implementation list and a fixed fee before work begins. Ongoing stewardship is agreed as a defined cadence, unless the brief calls for a retainer.
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