Hotel Ads & metasearch.
Search and metasearch campaigns for direct bookings. We review your rate feed, booking engine and tracking before activation.
Who it’s for
Hotels ready to evaluate or improve paid demand, with an operating booking engine and access to commercial performance data.
Scope
Readiness and connectivity
Confirm engine/CRS connectivity, rate and availability feeds, tracking and account ownership with the property’s technology partners.
Channel and budget plan
Define the role of paid search and metasearch, target markets, campaign structure, spend limits and review criteria.
Management and reconciliation
Manage approved activity and reconcile platform signals with booking data, cancellations and the agreed acquisition-cost view.
Before we begin
Share your booking engine, rate-feed provider, target markets and media budget. Confirm connectivity before launch.
Measurement
Review confirmed booking revenue, cancellations, acquisition cost and net channel contribution.
Fees & booking
The proposal sets the deliverables, fee and schedule. Production, talent usage, media and platform costs are itemized where relevant.
Discuss this service