Hotel Ads & metasearch.
Paid search and metasearch management for hotels with an operating booking engine, for teams ready to evaluate or improve paid demand. We confirm engine connectivity, rate feeds and tracking before activation, then define the channel role, budget limits and review criteria. Management is scoped per brief; media spend goes directly to the platforms and is reconciled against booking data.
Who it’s for
Hotels ready to evaluate or improve paid demand, with an operating booking engine and access to commercial performance data.
Scope
Readiness and connectivity
Confirm engine/CRS connectivity, rate and availability feeds, tracking and account ownership with the property’s technology partners.
Channel and budget plan
Define the role of paid search and metasearch, target markets, campaign structure, spend limits and review criteria.
Management and reconciliation
Manage approved activity and reconcile platform signals with booking data, cancellations and the agreed acquisition-cost view.
Before we begin
Share your booking engine, rate-feed provider, target markets and media budget. Confirm connectivity before launch.
Measurement
Review confirmed booking revenue, cancellations, acquisition cost and net channel contribution.
Fees & booking
Paid media management is scoped per brief: the proposal sets the readiness review, campaign structure and management fee before any spend is committed. Media spend is paid directly to the platforms and reconciled against booking data.
Discuss this service