Guest email & loyalty.
Guest email and loyalty for hotels with guest data and a CRM that need clearer lifecycle journeys. We map guest systems, consent and segments, then plan and implement pre-arrival, post-stay and return-stay journeys with templates, an offer calendar and reporting tied to repeat direct stays. Works with the property's existing platforms.
Who it’s for
Hotels with guest data and a CRM/email platform that need clearer lifecycle journeys, segmentation or return-stay communications.
Scope
Data and journey review
Map the guest systems, consent records, segments and existing communications, including overlaps with operational messages.
Priority lifecycle build
Plan and implement agreed pre-arrival, post-stay or return-stay journeys, with exclusions, timing and responsibility made explicit.
Campaign and review rhythm
Create templates, an offer calendar and reporting that connects communication quality with repeat guest behavior.
Before we begin
Share your PMS, CRM, guest journeys and contact permissions. Confirm which integrations the property supports.
Measurement
Track delivery, opt-outs, repeat direct stays and guest value across comparable cohorts.
Fees & booking
CRM engagements are scoped per property: the proposal sets the journey review, build list and a fixed fee before implementation begins. Platform and sending costs remain on the property's own accounts.
Discuss this service