Direct-booking audit

Audit your direct-booking journey.

A review of your website, booking engine, offers and tracking. Get a prioritized list of fixes and the data needed to assess them.

Who it’s for

Owners and commercial teams with a live hotel website and booking engine who need a prioritized diagnosis before more spend.

Journey review
Inspect mobile discovery, room and offer pages, date selection, engine handoff and booking completion using agreed test scenarios.
Commercial and tracking checks
Review the direct offer, channel context and cross-domain measurement. Separate confirmed observations from questions requiring booking-system access.
Decision-ready backlog
Deliver ranked issues, supporting evidence, dependencies, proposed owners and a measurement plan for the fixes.

Share your website, booking engine, target markets and analytics. Agree any test-reservation arrangements with the property.

Track booking starts, completed stays, cancellations and net direct revenue after media and booking costs.

The proposal sets the deliverables, fee and schedule. Production, talent usage, media and platform costs are itemized where relevant.